A website’s SEO assists to determine the strategies that will rank your website on search engines like yahoo and google. SEO is essential for your site because it ensures you get more traffic which can simply convert more sales, mode ads clicks and email listing subscribers.
Two Types Of SEO
There are only two types of SEO namely; off-page and On-page SEO. Both are used to rank your website better on google and they are different. If you want your website to rank well, you will need a mixture of both. The following is what On-page and off-page SEO helps our website rank:
What Is On-Page SEO?
These are steps you take to optimize your website. They include:
Content: This is the content you create and publish on your website. You must insert the appropriate keyword which people will search for and find your content. Your content positions by google rank are determined by your right choice of keywords.
URLs: Your website’s on-page SEO gets optimized when you include your keyword on the URL.
Images: The alt-text on your images is picked by Google and used as an alternative when the image fails to display or load. The alt-text is always invisible to the viewers if the image displays fast and correctly.
Site optimization: A responsive website, hosting, and design make a huge difference to your SEO. Always ensure your site is mobile-friendly and takes less time to load.
This includes a range of methods that can boost your site’s ranking without altering anything on the website itself. It is mostly called link building and it involves building links from other sites back to your main website. It also involves sharing your website link to social media which enhance website search ranking because clicked social media links are mostly viewed a backlink by search engines.